Playtech, a global leader in iGaming technology, has expanded its partnership with Finland’s state-owned gambling operator, Veikkaus, by launching a new Live Casino platform. This latest collaboration builds on an existing relationship between the two organizations, which already includes online casino, online poker, retail VLTs, and a casino management system.
Following a rigorous public procurement process, Playtech was chosen as Veikkaus’ first Live Casino supplier. The two parties have now completed the integration and regulatory approval phases, paving the way for the launch of a range of Playtech Live games. Currently available to Veikkaus players are popular offerings such as Mega Fire Blaze Roulette and game shows like Adventures Beyond Wonderland and Spin a Win. Additionally, exclusive Blackjack and Roulette tables are hosted from a newly designed studio, customized with Veikkaus branding and Finnish-speaking dealers.
Fredrik Sylvander, Commercial Director at Playtech, highlighted the importance of this partnership, stating, “We are thrilled to have completed the launch with Veikkaus, marking a significant milestone in our successful partnership. Leveraging our expertise and market knowledge, we have crafted a tailored Live offering that meets the needs of the Finnish market and provides an unparalleled gaming experience for Veikkaus’ customers.”
The partnership reinforces Veikkaus’ commitment to delivering premium gaming experiences tailored to Finnish players, with localized content and a seamless interface.
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